Netflix’s ‘Squid Game’ inspires surge in South Korean travel searches in SA

Not only is Netflix’s Squid Game the streaming service’s biggest-ever launch, which boosted the social media following of its stars, the hit show also seems to be doing its bit to boost South Korean tourism.

“The South Korean Netflix hit Squid Game has been taking the world by storm, and now it seems it’s inspiring South African holidaymakers to explore a trip to Korea,” stated travel search engine Cheapflights in a statement. 

The travel search engine’s comment comes after they saw a spike in people searching for flights to South Korea since the show premiered in South Africa on 17 September. 

In fact, Cheapflights data shows that searches rose by around 40% month on month.

“More than 130 million people have watched the dystopian drama series so far, with filming locations including the island of Seungbong-ri, and Daejeon, South Korea’s fifth-largest city. There is plenty of Squid Game-themed sightseeing to experience,” added Cheapflights.

ALSO READ: ‘Squid Game’ becomes Netflix’s biggest-ever launch hit

The cost of travelling to South Korea

According to Cheapflights data, roundtrip flights to South Korea come in at an average price of around R15,400. 

“All travellers from South Africa wishing to enter the country have to submit a PCR negative certificate issued within 72 hours before travel. It’s advised to still check the current South Korean government travel entry rules and requirements relating to Covid-19,” added the company. 

*This data is based on flight searches made on Cheapflights.co.za between 17 September – 17 October 2021, compared to searches made between 17 August – 17 September 2021 (month over month). Searches are based on travel within the next 180 days. Flight prices are for roundtrip economy class. Prices are on average and are subject to change. 

Compiled by Kaunda Selisho

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