Entertainment served fresh

Freshlyground’s upbeat, easy-on-the-ear Afropop blend has earned them number one hits, including the 2010 FIFA World Cup theme Waka Waka, which they sang with Shakira. Boasting a string of chart-toppers, they delight stadiums of fans and are a firm and steady playlist favourite on most radio stations.

This year marks the 10th anniversary of Freshlyground since they launched their debut album, Jika Jika, under their own Freeground Records label.

The album sparked interest from Sony BMG Africa, who signed the band and released Nomvula in September 2004. Radio quickly picked up on the single Doo Be Doo and the catchy song went on to become a cross-over favourite among a diverse spread of listeners. In 2005 Doo Be Doo was the most played song in South Africa. The major success of this song was followed by the singles I’d Like, Zithande, Things Have Changed and the title track of the album Nomvula.

The album sold 300 000 units in South Africa alone, earning it multi-platinum status. The success of the band was celebrated in November 2006 when Freshlyground won the MTV Europe Award in the category Best African Act.

And now, in 2013, they celebrate a decade in the music industry during which time they released five albums with multi-platinum sales and worldwide performances.