Avatar photo

By Citizen Reporter

Journalist


Bieber is the reason tourists can’t visit this Icelandic canyon

The pop star shot his music video there in 2015.


Justin Bieber’s influence is still being felt in Iceland from his visit there in 2015 and it’s not all good. Bieber famously shot his music video for I’ll Show You in a little-known canyon in southeast Iceland.

The video has subsequently amassed 440 million views on Youtube and four years later the Fjaðrárgljúfur canyon has now closed all public paths to the area after it became clear that the increased foot traffic from Bieber fans was destroying its fragile vegetation.

The number of visitors to the canyon increased from 150,000 to 282,000 between 2017 and 2018 and Daníel Freyr Jónsson from the Environment Agency of Iceland explained that he believed this was directly related to Bieber’s music video.

For more news your way, download The Citizen’s app for iOS and Android.

Read more on these topics

Iceland tourism travel

For more news your way

Download our app and read this and other great stories on the move. Available for Android and iOS.