PUMA and Caf announce new partnership ahead of Afcon draw

Sports company PUMA has signed a long-term agreement with the Confederation of African Football (Caf) to become the official technical partner of African football governing body.

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The agreement, which will commence on 1 November, will see PUMA supply the official match ball at Caf tournaments, provide the kit for referees and engage in several marketing opportunities, both inside and outside of the stadium.

Caf President Dr Patrice Motsepe said: “PUMA has been a big part of some of African football’s most iconic moments over the years, on the international stage and with some of Africa’s major clubs.

“Making African Football globally competitive requires that African teams must win on the field, which needs partnerships with global companies with a strong commitment to African Football. We are absolutely delighted to have a world-class company in PUMA join the Caf family as a strong partner in helping us grow the game on the continent.”

Johan Kuhlo, General Manager EEMEA Distribution at PUMA added: “The passion for football runs deep in Africa and PUMA has taken a unique and creative approach in its partnerships with its African teams over the years,” said . “Our agreement with Caf celebrates this passion for the sport across the continent and we will jointly develop exciting products specifically for African football.”

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PUMA has a long-standing tradition of football partnerships in Africa since first equipping national teams starting in 1997. Today PUMA has agreements with six football federations on the African continent, including Morocco, the first African nation ever to reach the semifinals at a World Cup, and Senegal, the current African champions.

PUMA and Caf will launch the official match ball for TotalEnergies Africa Cup of Nations Cote d’Ivoire 2023 at the Final Draw on 12 October.