The DStv Premiership logo. Pic: DStv
The South African Broadcasting Corporation (SABC) took a healthy amount of stick on social media on Thursday evening, as the Premier Soccer League announced the DStv Premiership, with the satellite broadcaster the new sponsor of South Africa’s premium domestic football league.
READ MORE: It’s the DStv Premiership! PSL announces new sponsor for SA top flight
The SABC has become very much the bridesmaid in local football ever since the PSL signed a lucrative broadcast deal with SuperSport in 2007. And the league’s partnership with DStv, following the withdrawal of Absa. as sponsors, is only likely to move the national broadcaster further away from the domestic game.
The DStv Premiership comes with a new blue and white logo and a new trophy, and these were met with a mixed reaction.
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