Sponsor confirms the postponement of Carling Cup
Sponsors of the Carling Black Label Champion Cup have confirmed that the pre-season cup game between Soweto giants Kaizer Chiefs and Orlando Pirates won’t take place this year.
George Maluleka and Willard Katsande of Kaizer Chiefs reacts to Bernard Morrison of Orlando Pirates. (Muzi Ntombela/BackpagePix)
Last week, Phakaaathi reported that the match won’t take place due to the sponsor’s commitment to the 2018 Fifa World Cup, which falls through the dates of the Carling Cup game.
Carling Black Label director Grant Pereira confirmed the news on Monday morning and announced that they will launch a new partnership with the Premier Soccer League.
“We fully understand our consumers’ anticipation of the Carling Black Label Champion Cup as it has become South Africa’s most sought-after pre-season showpiece. However, as Budweiser is now part of our AB InBev family, it is the company’s intent to celebrate and support the activations around the Fifa World Cup and allow fans the opportunity to fully immerse themselves in the tournament,” said Pereira.
“Our commitment to local football and the fans of local football is stronger than ever before. In August 2018 we will launch our new partnership with the Premier Soccer League, which aims to bring our consumers an unprecedented fan experience throughout the season, across all 16 teams, and in 2019 we expect to bring back the Carling Black Label Champion Cup in a refreshed format,” Pereira added.
The sponsors also added that their partners Kaizer Chiefs, Orlando Pirates and Stadium Management South Africa are supporting their new initiative.
For more news your way
Download our app and read this and other great stories on the move. Available for Android and iOS.
