Jaco van der Merwe
Head of Motoring
5 minute read
5 Jun 2020
4:12 pm

Could a pair of shoes actually replace a running coach?

Jaco van der Merwe

The Under Armour HOVR Machina makes some bold claims to justify its big price tag, so The Citizen's sports editor decided to put those claims to the test by hitting the road in a pair.

The colours on these shoes make them hard to miss, but do the flashy looks live up to the big performance claims? Pictures: Jaco van der Merwe

Initially I thought the tag line for Under Armour’s latest running shoes was bullish. It boldly proclaims the HOVR (pronounced hover) Machina’s features include “coaching’’. Seriously? A shoe was going to tell me how to run? After following my meticulous biokineticist’s stringent running programmes for many years, for thousands of kilometers, in my tireless pursuit of four Comrades Marathon medals, I was going to lend my ears to a pair of stitched rubber and mesh? I had my doubts. Runners are creatures of habit. Once we’ve found what works for us there is very little tinkering. We swear by our...