ComputaForm reverts to previous look

When the customer talks, you have to listen, because the customer, a er all, is always right.That is how Phumelela Betting Executive Rob Scott announced his decision to revert to printing ComputaForm on 70gsm Bond paper.

“It’s a pity that the industry could not appreciate the cost implication and work with us,” said Scott. “We have been absorbing big increases in the production, printing and distribution costs and we have been doing it to en-sure that the ComputaForm remains aff ordable.

“If we merely shift all the price increases to our customers, then ComputaForm would become unaffordable to the average punter.”

According to Scott, Phumelela cannot, however, continue absorbing rising costs indefinitely and the price of ComputaForm will have to be reviewed in the near future.

“We appreciate the link between the racing data and betting and we will continue to strive to provide our customers with as much relevant data at the most cost-effective price.

“The reality is that the industry as a whole would have benefited from the cost-savings by printing ComputaForm on newsprint.”

Scott also reiterated that while the price structure of the printed ComputaForm will be reviewed, online edition prices will remain unchanged.

Online subscribers can get a full year’s online books for only R600.

This subscription covers over 400 books at around R1.44 a book while a printed copy of every ComputaForm book will cost punters more than R16,000 a year at the current price.

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