Fans, sponsors and CSA must now continue to back Proteas women

So South Africa’s gritty women’s cricket side fell once again at the semi-final stage of the World Cup, bringing an enthralling campaign to an end. So where to next for Hilton Moreeng’s plucky Proteas?

It is vital that the feel-good factor surrounding the women’s Proteas is maintained. While there has been a substantial improvement in the amount of investment into the women’s game in recent years, thanks to the sponsorship of Momentum and the increased focus from Cricket South Africa, there is still a sizeable gap when it comes to the amount of money flowing to the men’s game as compared to our ladies.

It is the same with every sport and Momentum issued figures this week which show that 61.1% of commercial investment in South African sport goes to the men, and only 4% of television coverage goes to women’s sport. This despite 40% of all sports participants being women.

The reason for this disparity is partly because of the lower viewership numbers for women’s sport. So if you want to support the Proteas women, make sure you watch all their televised games and encourage others to do so too. Of course they also need the backing of the television stations to actually broadcast their matches and it would also help if South Africa’s ladies could play more often.

Having unequivocally proved that they are one of the best sides in the world, and with superstars like Laura Wolvaardt, Marizanne Kapp, Sune Luus, Shabnim Ismail and Dane van Niekerk (when she returns from injury), there should be teams eager to play against us.

Although South Africa were rather heavily beaten by England in their semi-final, it will please coach Moreeng that his side won several desperately tight encounters at the World Cup. That showed their mental toughness. The main reason they lost by 137 runs to defending champions England was their shoddy catching, with centurion Danni Wyatt dropped five times on her own!

But that sort of fielding sloppiness can be fixed. It is actually a malaise that needs to be rectified across the board in South African cricket.

One also needs to give Moreeng enormous credit for the work he has done in moulding such a powerful team.

He became national women’s coach at the end of 2012, when they had recently finished fourth in the Women’s World Cup Qualifier, behind Sri Lanka, Pakistan and the West Indies, all teams they are now beating with regularity.

They only finished sixth in the 2012/13 World Cup, but the growth of players like Ayabonga Khaka, Luus, Lizelle Lee, Lara Goodall and, most especially, the magnificent Wolvaardt, has lifted them clearly into the top three in the world.

With the national team in such a good space, it is now time for CSA and their sponsors to give more attention to the domestic women’s game.

While CSA, thanks to the support of Momentum, now provide the 14 top national players with full-time contracts, wouldn’t it be great to see our leading provincial sides hiring players on a fully professional basis as well?

Of course they will need financial support from sponsors to do that, and sponsors need exposure, which in this day and age generally means television coverage.

Broadcasters want to know there will be thousands of eyeballs glued to whatever they put on the screen.

But there is no doubt the interest in women’s cricket is growing exponentially at the moment. The time is right for major steps in the development of the game.