; Chiefs have lost their identity – Madida – The Citizen

Chiefs have lost their identity – Madida

Fani Madida (Head Coach) of Moroka Swallows during the Absa Premiership match between AmaZulu and Moroka Swallows at Moses Mabhida Stadium on December 20, 2014 in Durban, South Africa. (Photo by Steve Haag/Gallo Images)

Fani Madida (Head Coach) of Moroka Swallows during the Absa Premiership match between AmaZulu and Moroka Swallows at Moses Mabhida Stadium on December 20, 2014 in Durban, South Africa. (Photo by Steve Haag/Gallo Images)

Kaizer Chiefs legend Fani Madida says opponents no longer fear the Soweto giants like they used to do in the past.

“Sundowns and Pirates have not lost their identity, Chiefs have lost their identity big time, now people don’t see Chiefs, and they used to be fearless. Teams feared Chiefs. Chiefs have lost their identity,” Madida told Phakaaathi.

Madida added that poor recruitment of players could be another reason why teams like Chiefs are struggling to win silverware.

“A team like Jomo Cosmos will never buy a player. They will develop and nurture a player and then other teams will buy from Cosmos,” said Madida.

“If you lose that as your core of business, then it becomes a problem. You will try and fast track the development and the player will only last three to four months before he bursts like a bubble.”

The former Moroka Swallows and Durban Stars coach says club bosses also need to be realistic about the targets they set for their teams and not only see the club as only a means of financial again.

“Teams are falling apart in South Africa because they overlook administration. At times they go into soccer looking to make a quick buck, but it’s not like that,” said Madida.

“Another problem is teams are buying players that are not fitting the style of the team. That’s why teams have lost their identity, because the recruitment is totally different. They buy what is available, not what the culture of the team is or how the team plays.”

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