Premier Soccer League chairman Irvin Khoza on Thursday announced satellite broadcaster DStv as the new sponsors of South Africa’s top domestic league.
The Premier Soccer League’s relationship with Multichoice, DStv’s parent company, dates back years, with SuperSport purchasing the franchise of Pretoria City as far back as 1994, and putting SuperSport United on the map.
In 2007, the PSL signed a ground-breaking television broadcast deal with SuperSport that continues to the present day.
DStv have come on board after Absa Bank ended their 13-year sponsorship of the Absa Premiership at the end of the 2019/20 season.
BREAKING NEWS #PSLAnnouncement:
We are happy to announce that we are the new official title sponsor of the @OfficialPSL.
— DStv (@DStv) September 24, 2020
“As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering requires an abundance of local content. There is no “them and us,” said PSL chairman Irvin Khoza.
“We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”
MultiChoice Group CEO, Calvo Mawela added: “The DStv Premiership is the coming together of two brands that connect South Africans emotionally”, says Mawela. “Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.”