WATCH: SA’s favourite ads over the past 35 years

Ironically, the 1984 winner was one for SAA.

Other favourites with local audiences included:

• “It’s not inside, it’s on top”, for Cremora.
• IBM’s “Elephants” (to the tune of He ain’t heavy, he’s my brother).
• “Taxi Two” for Chicken Licken.
• “Baby Pram” for Sasol.
• “Met Eish” for Klipdrift brandy.
• Vodacom’s “Baby”.
• Cadbury’s “Triplets”.
• “We can fix our #Sh*t” – the “Gupta ad” for Nando’s.