Nando’s new ad: Repossessed land, white privilege, and moving to Orania
The made-up game was advertised so well that South Africans are willing to pay good money to buy their own version.
Nando’s Mzansipoli game | Image: Facebook
Popular South African Portuguese restaurant chain Nando’s has once again had the nation in stitches with the made-up game that has taken centre stage in their latest TV ad.
The ad, which debuted today shows a group of South Africans playing a game of Mzansipoli, “the game of corruption, survival and confusion,” which boasts unique features such as corruption, repossessed land, squatter’s rights, white privilege and the race card.
Players have a range of character icons to pick from, like “black Twitter” and “the token Asian”.
Players are urged “to pay bribes and sow division in the game that will capture your imagination and the state”.
E-tolls, Eskom, and black tax also make an appearance.
https://www.facebook.com/NandosSouthAfrica/videos/906633783063904/
The ad was well received and the word “Mzansipoli” dominated trends all day as various social media users shared their thoughts on the concept.
@NandosSA brought us back to reality after we were blinded by the fake unity after the Rugby World Cup win. #Mzansipoli pic.twitter.com/S5COTxMS7r
— The Oddfather (@ntandoxvii) November 26, 2019
Am I the only South African that really wants this board game for Christmas? #Mzansipoli ๐๐๐ https://t.co/zyIZjSIMGj
— Brandon Stone (@BrandonMStone) November 26, 2019
https://twitter.com/nelly_agwan/status/1199218434304811009?s=20
All I'm saying is that whoever does marketing for Nandos is a national treasure #Mzansipoli https://t.co/cRCSgTfjdF
— Abuti (@Thapelo_Malope) November 26, 2019
Guys where can i get the #Mzansipoli ??? pic.twitter.com/v5Tkaw7BUD
— He Who Loves GOATS ๐ (@34halamadrid) November 26, 2019
Afriforum right about now…๐#Mzansipoli pic.twitter.com/NJ8I4OPnrO
— Rulanzen Martin (@rulanzensays) November 26, 2019
White privilege ๐ #Mzansipoli is low key gonna be a favourite with the future kids and family. https://t.co/eb4993KoJL
— kholofelo tladi. (@thatkholofelo) November 26, 2019
Whoever is behind the creative process with the marketing of Nandos is a genius because I'd pay good money for that #Mzansipoli Game. ๐ฅ ๐ฅ ๐ฅ ๐ฅ ๐ฅ badlala ngeqiniso phela labantu. ๐ ๐ ๐ ๐ ๐ it just reminded me how messed up my country is LOL! ๐ฟ๐ฆ
— Lwazi Msomi (@ItsLwaziMsomi) November 26, 2019
https://twitter.com/MatomeTumis/status/1199282263718080515?s=20
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