Just in time for his new artist deal with Universal Music and the month of love, top Tanzanian mega star Diamond Platnumz, pictured, has teamed up with International R&B royalty Neyo on the track Marry You.
He is the first east African artist to sign to the world’s leading entertainment company, Universal Music, and the single and the video that was shot in Los Angeles and Joburg will be released across Africa today.
Sipho Dlamini, Universal Music’s managing director South Africa and sub-Saharan Africa, is excited to sign one of Africa’s biggest acts.
“He’s a star, he is talented and full of energy and creatively he’s on par with any international artist I’ve worked with.He’s focused and determined to succeed. He’s passionate about his country, his people, his language and his culture and I love that. He is a first-class performer on stage, his new material is authentic, fresh and African, yet it will touch people across the globe. Artists like him are the reason we do what we do,” said Dlamini.
Marry You is the first project Diamond Platnumz will release with Universal Music. The collaboration, recorded in Nairobi, Kenya in 2015, is a big deal for him.
“I choose Neyo for this track because he fits my style of music. I am so happy because I grew up listening to Neyo songs and most of my style is inspired by him, so it’s a dream come true for a kid who grew up in a slum area in Tanzania,” said Platnumz.
Marry You was the result of the two artists meeting at the 2015 MTV Africa Music Awards in Durban.
“When it was announced he would be performing at the MTV Africa Music Awards, I was excited. It was then we discussed doing a collaboration,” said Platnumz.
With over 172 million views on YouTube, Diamond Platnumz is undoubtedly one of Africa’s biggest artists.
For more news your way, follow The Citizen on Facebook and Twitter.
Download our app and read this and other great stories on the move. Available for Android and iOS.