EFF prepares to mobilise members to forcibly shut down all Clicks stores

After having their list of demands ignored, the Economic Freedom Fighters have threatened to forcibly shut down all Clicks stores across the country if the store does not announce that it will be shutting down voluntarily.

According to a statement issued on Sunday, “if Clicks does not close, our members in all the branches will shut down all 880 Clicks outlets across the country from Monday 7 September 2020 to Friday, 11 September 2020.”

This comes just two days after the party published a list of demands that they said must be met by Clicks to avoid a nationwide protest by members of the party.

Last week, the retailer found itself in hot water following adverts published on its website, labelling black hair as “frizzy and dull” and white hair as “normal”.

Let me get my Red EFF Overall ready #clicks it looks like there’s a need for a guerrilla visit #clicksmustfall pic.twitter.com/Z9kGPHyE81

— Obakeng Ramabodu (@RamaboduObakeng) September 4, 2020

The brand was called out for publishing the “racist” advert and has since apologised for the blunder.

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Among the demands made by the EFF was a directive Clicks must immediately terminate the contracted company which commissioned the advert.

The EFF’s other demands read as follows:

• We demand that Clicks Publicly list the names of all the Clicks directors and employees who were involved in the commissioning of the said advert.
• That all people who were involved in the commissioning of the advert in question, whether they be employees of Clicks or independent contractors be dismissed with immediate effect.
• Publicly list the name of service providers or contractors who commissioned the advert in question. Publicly list the names of all directors of the company that commissioned the advert.
• That the contracted company which commissioned the advert must have its contract terminated with immediate effect.
• We demand that the above must be executed within the next 24 hours and confirmation be put in writing.

Their demands were responded to in a manner that the party has labelled “condescending,” so they have announced their intention to make good on their threats.

“The Economic Freedom Fighters calls for the closure of all Clicks stores in South Africa in light of their unrepentant and perverse racism. Clicks participated in the public dehumanising of black people through an advert which presented the hair of black women as “damaged” in comparison to white hair which is described as normal, fine and flat.

“The implications of this are that black identity exists as inferior to the identity of white people. It is an assertion that white standards of beauty are to be aspired to and the features of black people represent damage, decay and abnormality. This characterisation is the founding stone of anti-black racism and the EFF will not tolerate it,” read part of the statement.

#ShutdownClicks https://t.co/OU2UuO3iSI

— Mbuyiseni Ndlozi (@MbuyiseniNdlozi) September 6, 2020

A few hours after Mbuyiseni Ndlozi’s tweet, EFF leader Julius Malema took to Twitter to tell “EFF ground forces” to “attack.”

@Clicks_SA see you tomorrow. Fellow fighters and ground forces; ATTACK!!!

— Julius Sello Malema (@Julius_S_Malema) September 6, 2020

The party has been criticised for putting the jobs of Clicks employees at jeopardy.

Can we get the same energy to start fighting against GBV instead of advocating for more ppl losing their jobs.

— FutureMrs…….???? (@Dali53252050) September 6, 2020

That’s foolish Ndlozi. Where are our sister’s and brothers gonna get money to buy food if ever you shutdown Clicks. You need to think before you talk. pic.twitter.com/FpxNd8p8kI

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— ZWELY SIYA MP???????????? (@ZWELY_SIYABONGA) September 6, 2020

How would that help, we are already struggling with very high unemployment in this country. What must happen to all those people who work there?

— BigShark???? (@sakhi_b1) September 6, 2020

So that our brothers & sisters can lose their jobs?? Why not resort to other measures? i.e heavy fines?

— Dr. MJ. Tsekelo ???? (@Tsekelo_mj_MD) September 6, 2020

I want to see where the latter says ” and we the EFF will employ all employees who are currently working at clicks” unless if they don’t care of what is it that those people depending on that will sustain their lives going forward

— son_of_the_soil (@TlouElismus) September 6, 2020

Clicks employs over 15000 people. Be realistic, niyeke ukunya Ndlozi either way we know ur EFF just wants the brown envelope pic.twitter.com/kvjsRPjH7Z

— MHLOKOMI ???? (@MrProfile2) September 6, 2020

READ NEXT: South Africans show off their natural crowns in rallying cry against offensive Clicks advert

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