Fake modelling scouts prey on Ballito girls through Instagram

Arrangements were made to meet one of the victims at the local skate-boarding park for a test shoot. The photographer said he would bring some “stuff” to put her at ease and relax her so she wouldn’t be nervous. Image for illustration: iStock

Three cases of a syndicate operating in the area targeting underage girls on Instagram have been reported to Umhlali SAPS.

To the experienced eye, the modelling opportunity two Ballito teenage girls recently received would seem sketchy. But the reality is, thousands of teenagers just like them are lured into the commercial sex industry every day.

So how do they snag vulnerable and unsuspecting victims?

Last week, the North Coast Courier interviewed two Ballito mothers who revealed an unsettling personal account of their daughters’ experiences with an online predator.

Their story led us to believe this is a case of fraudulent recruitment for a pornography shoot or prostitution ring. The mothers asked not to be identified by their full names to protect their minor daughters’ privacy.

ALSO READ: Time to speak out against sexual predators

According to police, predators are finding many victims on social media platforms like Instagram, TikTok and Kik Messenger. Online games are also a common target.

“Technology has made it easier for predators to get our kids faster and more efficiently,” said one of the mothers, Kate, adding that it made children vulnerable by “normalising communication with strangers.”

Her daughter was part of a group of seven underage local girls who were recruited using the same modus operandi.

“My daughter was contacted through her Instagram account by a woman posing as a ‘modelling scout’, who messaged back and forth with her over a few weeks before my 14-year-old agreed to meet with a man who claimed to be a local photographer for a test shoot that would enable her to pursue her dream of being a model,” said the distraught mother.

These propositions may look suspicious to the trained eye, but to a young 14-year-old with limited experience, this is an easy opportunity to make money. They would never expect a dark reality lies just beyond the reply button.

The ‘scout’ pretends that the girl’s name was referred to them by another local resident.

“That’s so-and-so who goes to this school. And they all think it’s a friend of somebody,” Kate said, “but then they realise it’s not a friend of anybody.”

The “model scout” first got in touch with Kate’s daughter saying: “Hey, you have such a great look. I think you have great potential to become a model.”

The model scout’s big following was paired with a glossy profile and an impressive resumé. Her credentials also included ramp work with big-name models and top fashion houses.

“She told my daughter she needed to first set up a test photo shoot and if she was successful, she would get her signed with a top modelling agency. Our girls are naïve and with not much experience, they fell into that trap.”

While inexperience led the teenagers to miss some initial warning signs, shame kept a few of them from reaching out to their parents when they realised they needed help.

Five other teenagers have described similar stories.

For most of them, the model scout leveraged her online clout for suggestive semi-nude photos, telling them she needed the pictures to secure them modelling contracts.

She then put them in touch with a man who claimed to be a local photographer and made it all seem legitimate.

“Luckily, I have a close relationship with my daughter and once the messages became suggestive, advising my daughter not to tell her parents in case we ‘jeopardised her opportunity’, she came to me for help. The messages I saw on her phone were sexually explicit, asking her to send pictures of herself in various naked stages,” said Kate.

At this stage, Kate pretended to be her daughter in the hope of luring the predators out in the open.

Over the course of the week, she continued to play the part of her daughter, and arrangements were made to meet at the local skateboarding park for a test shoot.

The photographer said he would bring some “stuff” to put her at ease and relax her so she wouldn’t be nervous.

“I arranged a time to meet up with this photographer and his assistant and asked for help from a local security company and a friend of ours who is involved in the world of child trafficking. When we arrived at the meeting point, the photographer and his assistant were ambushed and arrested. They were taken to the local police station, but because of lack of evidence, the police were not able to charge them and the two of them were allowed to walk free,” said Kate.

According to the organisation Love Justice, which works to stop human trafficking, sexual predators have found an easy access point into the lives of young people.

According to the organisation, predators are meeting children online through multiplayer video games and chat apps, making virtual connections right in their victims’ homes.

Often they pose as children, confiding in their victims with false stories of hardship or self-loathing.

Their goal, typically, is to dupe children into sharing sexually explicit photos and videos of themselves – which they use as blackmail for more imagery, much of it increasingly graphic and violent.

The other Ballito mother, Sue, whose daughter had a similar experience, said the girls were traumatised by the experience and were battling to sleep.

“It makes sense that social media is where predators would go. It’s where the children are and these virtual spaces are essentially hunting grounds,” said the mother of two.

Kate advised parents to react carefully when their children reported encounters with online predators.

Punishing the children – no more video games or social media, for example – could backfire by pushing them into even more dangerous places for their online activity.

“If I didn’t have the relationship I have with my child, I do not know how far this would have gone. We were able to warn the other teenagers and parents who had a similar experience and put a stop to this. But I am sure there are other innocent children who have fallen victim to these predators.

“We have come forward in the hope of warning parents and teens of what is going on,” added Kate.

Umhlali SAPS spokesperson, Captain Vinny Pillay said three cases had been reported of a syndicate operating in the area targeting underage girls on Instagram.

Capt Pillay appealed to parents to contact him if their daughters have been approached. He said their anonymity was guaranteed. Contact Capt Pillay on 073 310 0103.

While Instagram provides information and resources for issues related to bullying, online harassment and eating disorders, it offers no advice for sextortion, by far the most significantly growing threat to children.

Instagram did not respond to several messages seeking comment.

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