EFF leader Julius Malema and late struggle icon Winnie Madikizela-Mandela clearly shared a special relationship, that of a young firebrand looking up to the older one.
The meaningfulness of this relationship was communicated in Malema’s speech on Saturday, which roused mourners at Orlando Stadium.
Several times, he asked Madikizela-Mandela for a signal on what to do about the issues Malema found pressing and the people who “betrayed” her, and punctuated his speech by calling out to the struggle stalwart as “mama”.
It was effective and memorable, and it has caught on with Twitter users, who have refashioned Malema’s request for a signal from “mama” for their own purposes. And so the #JuliusMalemaChallenge was born.
These are some of the tweets the EFF leader has spawned with the challenge:
— linamandla (@ljekeqa09) April 14, 2018
#JuliusMalemaChallenge Mama Even those in HR who wipe thier hands with our CV after eating magwinya they are here. Give us a signal Mama so we can deal with them
— Ask Me How To Earn #Bitcoin (@cale01b3) April 14, 2018
Those who add us in whatsapp groups without our permission are here and they get offended when we leave, we are waiting for a sign mama #JuliusMalemaChallenge
— Ndzavi Derrick | CBA (@NdzaviDerrick) April 14, 2018
They are here MAMA those who leave a spoon of salad in a huge bowl and put it back in the fridge to avoid washing the dish.
Give me a sign mama pic.twitter.com/fwGpFgI3Sd
— 🌹MsNee_kay🌹 (@msneyo_kay) April 14, 2018
Those who think that our hormonal cycles interfere with our ability to code & practice Forensics.
Those who are bias against accepting code produced by women.
— Nwele'Zelanga (@MokoenaDee) April 14, 2018
— Portia Gumede (@portiagumedesa) April 14, 2018
Mama, it was a painful day until I saw this hashtag!
Tweeps will make you laugh even if you don't want to Mama!
I love this app Mama & I love Black Twitter Mama!
— Tumi Sole (@tumisole) April 14, 2018