PREMIUM!

The emperor wears no clothes

Editorials 10 months ago

The lesson for the government is clear. The patience of citizens is wearing very thin.


14 May 2020
PREMIUM!
The emperor wears no clothes

Minister of Trade and Industry Ebrahim Patel during the swearing in of the new Presidential Cabinet at the Presidential Guesthouse in Pretoria, 30 May 2019. Picture: Jacques Nelles

Trade and Industry Minister Ebrahim Patel needs lessons in crisis communication… if the way he handled the announcement of clothing purchase restrictions is anything to go by. He handed down the schedule of permitted and forbidden clothing items rather like the tablets from on high, without bothering – until after much of the public relations damage had been done – to explain about how that list had been arrived at. It emerged later – but only after SA’s government was a laughing stock in the eyes of people both inside the country and abroad – that the textile and clothing...

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