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Orchids and Onions: Showmax Pro makes the point elegantly

Columns 2 weeks ago

The punchline was also well done, with the new Showmax Pro offering shown in colour – a real game change from the black and white of ‘the past’.


10 Oct 2020
PREMIUM!
Orchids and Onions: Showmax Pro makes the point elegantly

Screen shot of Showmax Pro ad

Last month, Miller Lite beer in the US produced a clever piece of ambush marketing, by setting up a fake website which purported to offer free livestreaming of top sports matches. The idea was to emphasise that this sort of piracy costs the sports industry billions of dollars a year. When fans tried to use the dodgy site, they were greeted with a country-and-western/rock music video telling the graphic story of how you could end up in federal prison for such piracy. “But I was only streaming a game” is the man’s plaintive cry as the cell doors close behind...

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