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Orchids and onions: Juju’s marketing genius

Columns 4 months ago

Clicks and Unilever both get Onions for their handling of the entire episode.


12 Sep 2020
PREMIUM!
Orchids and onions: Juju’s marketing genius

Members of the EFF protest outside the Clicks store in Mall of Africa, 7 September 2020, Midrand. The party has called for a total shutdown of all Clicks stores after a racist advert was shared on social media. Picture: Jacques Nelles

Many marketing and advertising “gurus” seem to view selling products and services as something akin to waging a military campaign; hence the liberal quoting from Sun Tzu, the Chinese general, philosopher and author of the seminal treatise The Art of War. I was wondering, looking at the fact that the Economic Freedom Fighters (EFF) scored a comprehensive victory over Clicks, Unilever and TRESemmé this week in “Hair Wars”, and the fact that the EFF and its members are wannabe soldiers, whether commander-in-chief Julius Malema and his lieutenants had been studying Sun Tzu of late. Two quotes from the wise Chinese...

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