PREMIUM!

Orchids and Onions: Reassurance from Ford and laughs from Mozambik chain

Columns 3 weeks ago

Orchids to Mozambik and their marketing and comms guy, Hein Kaiser, who put this together quickly and cheaply. Watch out, big bucks ad agencies …


25 Jul 2020
PREMIUM!
Orchids and Onions: Reassurance from Ford and laughs from Mozambik chain

It’s interesting how a brand can intertwine itself in your family history. When it comes to cars, Ford has always been around the Fitzpatricks (my mother’s family) and Seerys for decades. When my uncle left for North Africa in 1940 to fight against Rommel, my mother looked after his Ford V8 coupe and blasted it over Constantia Nek at highly illegal speeds on occasion. Her first car as a married woman was a Ford Popular and that was the first car I remember. My first car was a Cortina GT; my sister’s first was an Escort 1300 (written off after...

BACK TO CITIZEN BACK TO PREMIUM



 


 

 

today in print