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Orchids and Onions – Gumtree’s campaign is on the money

Columns 1 month ago

It works as a call to action for Gumtree (which is offering prizes for people who show their unwanted goods) as well as a bit of light entertainment.


04 Jul 2020
PREMIUM!
Orchids and Onions – Gumtree’s campaign is on the money

There have been a lot of cynical brands and advertising agencies who have used the Covid-19 catastrophe to either scare or hoodwink people into buying their products. Often, old ads have been repurposed to fit with the new narratives. Foremost among these brands are those promoting health and hygiene and many has been the time the communication has been deliberately misleading in saying, or implying, that the virus is like a germ. It is not … but that is a story for another day. One of the areas in which brands have had to tread very carefully has been the...

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