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Orchids and Onions – Aero’s light-as-air ad is still a winner

Columns 2 weeks ago

New Balance South Africa, you get a ‘The Answer’s No! Now What’s the Question?’ customer-service Onion for shooting yourselves in the foot.


23 May 2020
PREMIUM!
Orchids and Onions – Aero’s light-as-air ad is still a winner

Slowly, perhaps, but the marketing and advertising world is starting to heal. And, every now and then, a non-Covid-19 ad pops up which relieves the cliched tedium of promotion spots trading on the virus crisis. Vodacom’s running one at the moment, doing all the right hackneyed things to celebrate “togetherness”. It’s quite nice to hear the old Beatles song Come Together used in this context, although it’s quite clear no one involved in the production bothered to think about some of its spaced-out lyrics. One particularly memorable line goes: “Hold you in his armchair; You can feel his disease.” In...

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