PREMIUM!

Orchids and Onions: Land Rover’s Discovery Sport ad is spot-on for lockdown

Columns 2 months ago

Meanwhile, how Dis-chem CEO Ivan Saltzman made a hash of things in an SABC interview should be a lesson to all SA corporates about the value of PR.


25 Apr 2020
PREMIUM!
Orchids and Onions: Land Rover’s Discovery Sport ad is spot-on for lockdown

All the “normal” ads we see on our screens these days seem slightly unreal – people having fun in bars and restaurants, kids playing in groups outside, millennials partying at a concert… However, one ad which caught my attention did so precisely because it looked like it had been shot in the midst of lockdown. Land Rover’s new commercial for its Discovery Sport model features the car gliding over deserted roads, so it’s bang-up-date contemporary. However, when I looked a bit closer, I saw the car was driving on the right hand side of the road – opposite to the...

BACK TO CITIZEN BACK TO PREMIUM



 


 

 

today in print