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Orchids and Onions – ‘Stay at home’ ads strike a chord

Columns 6 months ago

Let’s hope that this spirit of unity in the face of a common enemy and the messages of national solidarity live on once the country emerges from the shadow of coronavirus.


28 Mar 2020
PREMIUM!
Orchids and Onions – ‘Stay at home’ ads strike a chord

There’s nothing like a good crisis to bring out the best in brands…and a number of our household name companies stepped up this week to throw their weight behind President Cyril Ramaphosa’s plea for people to stay at home. Most of the good ads I’ve seen stick to the message and only subtly push their brands in the background. However, SA Tourism – which kicked off a major campaign recently to boost local tourism by locals, just as the coronavirus hit – went a bit further to actually tell people that, when it’s all over (and it will be) then...

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