Orchids and Onions – Audi ad transcends brands

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Orchids and Onions – Audi ad transcends brands

An ad from overseas, for Audi, gets across a useful message – and uses its own brand imagery to do so.

I am not going to call this column “advertising in the time of coronavirus” because I will personally try to drown in hand sanitiser the next person who uses the by now cliched phrase stolen from Gabriel Garcia Marquez’s Love in the Time of Cholera. But the current crisis has offered opportunities for marketers … although these have been good, bad and downright ugly. Orchids must go to all those who reacted in a humanitarian way: here are some of the top performers (who all get Orchids): Mozambik restaurant chain as one of the first to put together public health...



 


 

 

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