Orchids and Onions: King Price’s ad is corny but convincing

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Orchids and Onions: King Price’s ad is corny but convincing

Fernando Alonso’s crash in the Dakar Rally could’ve been a huge negative for Toyota, but effective marketing turned it into a positive… and an Orchid.

I do so hope that the “woke” community do not take offence at the latest ad for King Price insurance on the grounds that it is blatant “cultural appropriation”. I find it quite amusing and it continues in the King Price vein of producing South African humour to make their brand stand out a bit from the opposition in a highly competitive sector. It’s not a new gag and the execution is not going to win any Oscars, but the punchline is homegrown … and will resonate with many people (other than the “woke”, that is). We see a white...



 


 

 

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