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Orchids and Onions: Saying it with flowers

Columns 1 year ago

Recipe for getting media coverage in South Africa: Step One: talk about sex. Step Two: put together a “survey” about sex and tell everyone we’re sex mad.


12 Oct 2019
PREMIUM!
Orchids and Onions: Saying it with flowers

One of the things I like about NetFlorist is the way it is prepared to be “out there” with its brand and to allow its ad agency, FCB Joburg, to push the boundaries with its marketing communication. “Harold’s Relationship Hotline”, featuring the most camp voice on radio (we know who it is, don’t we, FCB?) initially may have put a few people off, but it’s become a firm favourite. That’s because South Africans are quite broad-minded, generally speaking, and they like a bit of spice and a bit of off-the-wall in their ads. That uniquely cheeky flavour has been missing...

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