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Integrity or getting paid – An Influencer’s dilemma

Opinion 2 months ago

When faced with the choice between one’s politics and “a bag” (a bag of money), what choice is a public personality supposed to make?


25 Sep 2020
PREMIUM!
Integrity or getting paid – An Influencer’s dilemma

Sarah Langa. Picture: Instagram

Practising “politics of the stomach” is something many a South African politician, celebrity, and influencer has been accused of in recent years. What started out as a concept to illustrate the relationship between patrimonialism, clientelism, corruption, and power back in 1989 has since evolved in meaning to refer to people whose political ideologies sway towards wherever their next paycheck is coming from. In her 2003 book, Politics of the womb women, reproduction, and the state in Kenya, author Lynn Thomas references the concept devised by Cameroonian author Jean-François Bayart and explains it as follows: “The politics of the belly points...

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