Brendan Seery
Deputy Editor
4 minute read
19 Oct 2019
6:50 am

Orchids and Onions – Audi mum on ‘illegal’ ad

Brendan Seery

What if your illegal billboard at the intersection, Audi, results in a crash and deaths? What was the purpose, then?

It is a pity I was busy and couldn’t make a discussion session with Audi South Africa and its agency, Ogilvy, this week. Because they probably would have thrown me out for calling “bullshit” at least once. That’s a shame, not only because I love Audi’s cars, but have given many Orchids to the advertising produced in SA for the brand by Ogilvy. Knowing in advance that I will be categorised as an old, insensitive technophobe, I found the Audi invitation to be everything which is wrong with marketing globally these days. Firstly, it went down the same old hackneyed...