At the same time, mobile apps that need just a few taps of the finger to make a donation are becoming an increasingly important source of funding to relief efforts, aid workers and tech specialists said at this week’s Mobile World Congress in Barcelona.
Telecoms operators can see where people are gathering after a disaster strikes by tracking cellphone location data, said Mats Granryd, director general of the GSMA, the global mobile operators’ association that organises the world’s largest mobile phone fair.
“By combining mobility data with other data sources, operators can support decision-making and planning by governments and NGOs,” he said.
GSMA is working with 20 major mobile operators that are present in over 100 countries to establish a standard framework on how to collect and analyse data from their networks for disaster relief.
– ‘Extremely important’ –
The UN’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, works with mobile operators to “know where people go” when fleeing from a disaster area or conflict zone, said Enrica Porcari, the agency’s IT director.
“This is extremely important for us to understand where to position our assistance to make sure that it reaches people,” she added at the conference.
Relief agencies also sift through the thousands of pictures and posts which people share on social media after a disaster to get a view of conditions on the ground.
Software has been developed that can mine tweets and other crowd-sourced reports from crisis zones to find out what is happening where — from mapping floods to identifying relief needs after a hurricane.
The US Federal Emergency Management Agency’s app even has a feature called “Disaster Reporter” which allows users to take pictures that are automatically geo-tagged and mapped, helping identify areas that need relief efforts.
The agency also employs people, dubbed “social listeners”, to look at Facebook, Snapchat and other social media sites during disasters to gather intelligence that complements the information gathered offline, through traditional means.
– App donations –
Mobile phones have also become a key source of donations.
The percentage of online donations made in the United States on a mobile device soared to 21 percent last year from just nine percent in 2014, according to the Blackbaud Institute’s 2017 charitable giving report.
The WFP launched in 2015 a mobile app that lets people around the world quickly donate as little as 50 US cents — enough money to meet the nutritional needs of a child for one day.
Over one million people have downloaded the ShareTheMeal app, which links to a credit card or PayPal account.
They have donated over 20 million meals with it in some of the WFP’s most critical operations such as war-torn Syria and Yemen.
Users are able to share what they have given via social media, which can encourage their friends to do the same.
– ‘Enlarged the pie’ –
Donations made through the app have come mainly from young people who usually do not give to the WFP, said ShareTheMeal’s head of growth, Massimiliano Costa.
“We actually believe we have enlarged the pie rather than just taking money that would have come from elsewhere,” he said.
“We are always on our phones, especially when we are eating, even taking pictures of food. We thought it would be fantastic if we could, with just the press of a button, allow another person who has nothing to eat to almost eat together with you.”
An app allows people to make a donation immediately after watching heart-wrenching images on the news of children going hungry, Costa said.
With online donations via a laptop or PC, people need to enter payment data, so they tend to put it off and the urge to give often passes, he added.
Facebook, the world’s largest social network, has also made it easier for people to donate through their mobiles.
It has allowed charities since 2015 to add a direct donate button on their Facebook pages and posts to collect money.
When a user donates, he can share the cause he gave to, and that post will also display a donate button.