Avatar photo

By Keitumetse Maako

Journalist


Movie ticket prices on the rise

The average ticket price increase is between 6 percent and 7 percent, which is in line with the country’s current inflation rate.


Cinema chains Nu-Metro and Ster-Kinekor have increased their movie ticket prices.

“An annual price increase is normal for most companies operating within the entertainment and service industry sectors,” said Ster-Kinekor.

“MOV”

Nu-Metro said it took various factors, such as rental, salary, transport and logistics costs as well as the inflation rate into consideration before implementing the movie ticket price increase, Rekord Centurion reported.

“Seeing a movie isn’t as easy as that. There are a lot of costs which go into making that happen,” said Nu-Metro marketing executive Nitesh Matai.

“We took various factors into consideration and looked at the impact on the business.”

Both cinema houses have also had movie ticket price cuts where Ster-Kinekor reduced its 3D prices at N1 City and Nu-Metro reduced its prices for Scene VIP.

The price increase, however, has not been implemented at all of the Ster-Kinekor cinema complexes.

 Those that remain unaffected by the price increase include Southgate, Parow, Maponya, Promenade, and the 2D prices at N1 City.“The six 4DX premium cinema prices have remained the same price which we believe the market will be able to tolerate,” said Matai.

Matai said Nu-Metro also had agreements in place with various retail outlets to ensure that cinema-goers enjoyed discounts.

Discounts were also offered to pensioners, children and for block bookings.

Caxton News Service

For more news your way, follow The Citizen on Facebook and Twitter

Read more on these topics

Movie reviews

For more news your way

Download our app and read this and other great stories on the move. Available for Android and iOS.