Amanda Laird Cherry Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape
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The South African Fashion Week AW 2020 Collections and Trade Show took place from 23 – 26 October 2019 at the Protea Court Rooftop, Sandton City.
Now in its 36th season, the country’s top designer showcase recently upped the ante for the local industry by becoming the continent’s first platform to announce its commitment to a five-year plan to spearhead the development of an ecologically-based and sustainable local design culture by 2025.
This season’s event saw 30 designers show collections, either on the ramp or as installations, with many, including the participants in the New Talent, Cape Wools & Mohair SA Designer Challenge as well as the SA Fashion Week Student competitions, already incorporating a strong sustainability ethos in their design philosophy.
Amanda Laird Cherry Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopapemore
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopapemore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Amanda Laird Cherry Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopapemore
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Keys Fashion Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopape)more
Amanda Laird Cherry Show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Oupa Bopapemore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Backstage during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
De Mil show with knitting by Wrapt during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
De Mil show with knitting by Wrapt during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
Lunar fashion show during Day 3 of the SA Fashion Week (SAFW) Autumn/Winter 2020 Collection Showcase at Sandton City rooftop on October 25, 2019 in Sandton, South Africa. The event, a business to business platform that markets designer collections in Africa, with a spotlight in luxury African fashion and sustainability. Picture: Gallo Images/Alet Pretoriusmore
SA Fashion Week in Numbers:
1 for the first platform on the African continent to commit to spearheading the development of an ecologically-based and sustainable local design culture by 2025
22 candles on the SAFW cake this year
32 design schools directly or indirectly involved with SAFW
36 seasonal showcases staged since inception in 1997
48 make-up and hair artists booked per season
106 students volunteer per season
150 new designers accessed the retail market through SAFW design competitions
290 models booked per season
300 designer exhibitors at the SAFW Trade Show over the past 9 years as well as dressers booked since inception
500 designer collections staged over the past 22 years
6 000 guests at the collections and Cruz Vodka cocktails served per season
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