Volkswagen wants to redesign its ‘boring’ logo

The last time Volkswagen tweaked its logo was in 2012. That’s six years ago. The aim of the redesign was to make the elements look more three-dimensional, and we are quite used to the current logo.

According to a report by Bloomberg, VW will update its logo in 2019.

The report further states that the move is aimed to fit better with the brand’s move towards having a greater number of electrified models in its lineup.

Even VW doesn’t know what the new emblem looks like yet, but it will begin accepting submissions from advertising firms in a few months.

“The brand is not in good shape compared to previous years,” VW brand chief marketing officer Jochen Sengpiehl told Bloomberg. “It’s not only because of the diesel scandal.”

In Sengpiehl’s view, VW has been “too German” and has lacked emotional appeal to customers. He wants the new logo to work as well on the front of a car as it does on an owner’s smartphone screen.

Although it will take time for us and other people out there to get used to the new logo, we just hope it is easily identifiable.

The thought that VW is “too German” is also odd because the message has been a key to the company’s marketing message for many years.