New Maserati imports in Mzansi

The company announced the appointment of European Automotive Imports – South Africa (EAI-SA), a subsidiary of Maserati’s successful Australian importer EAI – as official importer in April this year.

Glen Sealey, chief operating officer of EAI’s Maserati operations, attended the launch and commented: “Our goal is to transform Maserati’s position in the SA market to offer a new benchmark for exclusivity and dedicated customer service supporting Maserati’s unique range of luxury performance cars. We have been very successful with Maserati in Australia and our appointment for SA is an outstanding vote of confidence and a clear acknowledgement we have the people and the expertise to succeed.

“SA holds considerable potential for Maserati and offers a unique opportunity to expand our company into a growing market with a dynamic economy and an outstanding future.”

This confidence is reflected in the considerable investment, not only in bricks and mortar but also in a team solely dedicated to Maserati, thus ensuring an entirely new level of focus and commitment to the brand.

EAI-SA is based in Johannesburg, with operations manager Brad Graaff heading the national operation. Graaff returns to his native SA after four years with EAI in Australia.

Maserati “soft-opened” its first 16-car showroom and service facility in Bryanston, Johannesburg, in May this year. The official launch event will feature SA design talents David Tlale, Marianne Fassler, Loin Cloth and Ashes and Fabiani. Plans are also under way to extend Maserati’s sales and service footprint to Cape Town and Durban in the near future.

Maserati re-enters SA with its complete model line-up of the Quattroporte, Gran Turismo and GranCabrio ranges. The launch of the award-winning Maserati Ghibli is being celebrated together with the official market re-launch.