In 2004 it introduced two products – the Bolero pick-up and seven-seater Scorpio SUV – and four dealers. Now there are more than 25 000 Mahindra vehicles on Southern African roads.
The company decided from the outset to establish a subsidiary in South Africa rather than appointing an importer or distributor. The Mahindra Group had a long-term aspiration – to become a significant player on the African continent.
“We are particularly proud of our achievements at Mahindra South Africa, which truly epitomise the Mahindra Group’s Rise philosophy of Alternative Thinking, Driving Positive Change and Accepting No Limits,” said Pawan Goenka, chairperson, Mahindra South Africa. “This approach has helped make us one of the fastest growing automotive brands in the country.”
Mahindra SA has earned a good reputation in the region. A recent survey conducted by the company showed that Mahindra owners rated their vehicles highly and had a high propensity to buy another Mahindra.
Since 2012, Mahindra SA has also managed the sales, marketing and servicing of SsangYong products in SA, following the takeover of the South Korean vehicle manufacturer by the Mahin-dra Group. – Own correspondent.