Own Correspodent
1 minute read
7 Mar 2016
9:43 am

New home for Bentley SA

Own Correspodent

Established ranges to be added to with new models at premises in Melrose Arch.

Bentley Continental GT launch, Norway, June 2015 Photo: James Lipman / jameslipman.com

Bentley has entered a new era for luxury and performance motoring, following the announcement that Toby Venter (CEO – LSM Distributors) has secured the distribution and dealer rights for this luxury vehicle brand in South Africa.

“We were inspired by Bentley’s rich heritage, from their numerous racing triumphs, to the passion and craftsmanship that goes into making each individual car. However, the clear contemporisation of the Bentley brand in recent years has also been a great attraction to us. We are convinced that Bentley will complement the existing portfolio of business interests within the LSM Distributors Group,” said Venter.

Bentley Motors Limited was founded by Walter Owen Bentley on January 18, 1919. Bentley began with a straightforward philosophy: the relentless pursuit of both luxury and performance.

The engineering employed in pursuit of this goal is similarly single-minded. Neil Wilford, Bentley’s regional manager for Middle East, Africa and India, commented: “We are delighted to have LSM Distributors Group as our new retailer partner, and we look forward to a long and successful relationship.”

A new home for Bentley is being established in Melrose Arch at the corner of Corlett Drive and Melrose Boulevard. Bentley will add to the Continental, Flying Spur and Mulsanne ranges in April with the all-new Bentayga; the fastest, most powerful and luxurious SUV on the planet.

Bentley customers can expect superior service levBentley Continental GT launches in Norway, June 2015. Picture: James Lipman els and added benefits, such as a three-year/100 000km Drive Plan (which covers all maintenance for the defined period), included in the retail price of every new Bentley sold from March 1, 2016.