Jaguar line-up reduced to single model as E-Pace makes early exit

Ahead of its move towards complete electrification in 2025, Jaguar has revised its product plans again by announcing that only a single model will see out 2024 instead of the planned two.

From five to one

Last year, the leaping cat indicated that all of its combustion engine products, including the all-electric I-Pace, would be discontinued in 2025 as part of a line-up restructuring comprising solely of EVs.

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At the time, it was reported that all of Castle Bromwich’s sedans and sports cars would be axed by 2024, with only the E-Pace and F-Pace SUV remaining into the early part of 2025.

“We don’t want the product to be out of the market for too long, particularly the electrified one [I-Pace], Right now, people are telling me it’s going to be in the first half of 2025.

“That’s just under two years away. I’d be more confident in that response when we’re nine to 12 months away,” CEO of Jaguar’s parent company, JLR, Adrian Mardell told Britain’s Autocar.

Decision revised

Despite it being reported in March that production of the XE and XF would cease by June, motor1.com, citing a report from Automotive News Europe, states a surprise u-turn had been taken involving the E-Pace joining its sedan siblings and I-Pace in being discontinued with immediate effect.

With production of the F-Type having already concluded last year, the decision not to carry the E-Pace over in 2025 forms part of a reported plan to reduce loss making products into a single that will remain profitable in the run-up to 2025.

It, therefore, means that as of July, only the F-Pace remains on Jaguar’s product portfolio, albeit for a limited time as a pair of farewell special edition variants had already debuted in May as part of the final run-out.

“Whether it will be as perfectly planned as that, we’ll see – maybe we’ll sell out more quickly, or maybe it will take a little longer to sell through the current inventory.

“But the plan is to sunset the current product portfolio and then launch the new ones,” Jaguar President and CEO for North America, Joe Eberhardt, told Road and Track in February.

No more V8

The onset of 2025 will see all of Jaguar’s products ride on the EV-optimised JEA platform and also end the Ford-era AJ-V8 supercharged engine that will likely see out production once the F-Pace comes to an end.

As it stands, the supercharged bent-eight, which has been used in various displacements since 1996, now solely motivates the F-Pace SVR after the former Land Rover brand effectively ceased usage earlier this month with the debut of the BMW-engine Defender OCTA.

Local impact unknown

Locally, Jaguar South Africa’s website still lists the F-Type, E-Pace, F-Pace and I-Pace, though expect these to dwindle over the coming months as stock runs-out.

Additionally, it remains to be seen whether JLR’s restructuring would lead to the Jaguar brand being retired in 2025 and emphasis placed on the Defender, Discovery and Range Rover marques.

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