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By Charl Bosch

Motoring Journalist


GAC cuts Emzoom and Emkoo prices by as much as R100 000

Chinese brand says the price reduction across all variants is not a sales tactic but a response to local market conditions.


Its South African operations launched at the beginning of last year, GAC Motor importer, Salvador Caetano Auto, has announced sizable price cuts across the GS3 Emzoom and Emkoo ranges as a result of “prevailing market conditions”.

Value boosting

A line-up set to be joined later this year by electric sub-brand Aion’s simply titled Y crossover, the reductions range from R50 000 to R60 000 for the GS3 Emzoom, and between R80 000 and R100 000 for the Emkoo without any changes to specification or powertrain.

ALSO READ: GAC GS3 Emzoom banks on out-there styling in crowded segment

“This price drop for the Emzoom and Emkoo is a testament to our belief that consumers deserve to benefit directly from favourable forex movements,” GAC Motor South Africa Managing Director, Leslie Ramsoomar, said in a statement.

“This is a win for everyone – from our valued customers to our partners, who will see the fruits of our strategic investments in the market.”

GS3 Emzoom

Commencing the GAC range, the GS3 Emzoom still spans three derivatives; Comfort, Executive and R-Style, with all deriving motivation from an in-house developed 1.5-litre turbocharged petrol engine developing 130kW/270Nm.

As with the majority of other Chinese vehicles, the amount of twist gets routed to the front wheels via a seven-speed dual-clutch gearbox.

GAC Emzoom range re-priced
Depicted R-Style heads the local GS3 Emzoom range: Image: GAC

In terms of specification, the Comfort comes standard with:

  • LED headlights and fog lamps;
  • folding electric mirrors;
  • 18-inch alloy wheels;
  • cruise control;
  • 3.5-inch instrument cluster display;
  • automatic air-conditioning;
  • height-adjustable driver’s seat;
  • dual front airbags;
  • 10.25-inch infotainment system with Apple CarPlay only;
  • keyless entry;
  • rear parking sensors;
  • reverse camera;
  • tyre pressure monitor;
  • Hill Start Assist;
  • Electronic Stability Programme

Building on the Comfort, the Executive swaps the 3.5-inch display for a full seven-inch digital instrument cluster, the synthetic leather upholstery for real hide and the cruise control for Adaptive Cruise Control.

Completing its spec sheet is;

  • leather-trimmed steering wheel;
  • rear air-conditioning air vents;
  • driver and passenger side airbags;
  • Automatic Emergency Braking;
  • Lane Departure Warning;
  • Traffic Sign Recognition System;
  • Forward Collision Warning
GAC Emzoom range re-priced
All but the base Emzoom recieves a digital instrument cluster. Image: GAC

Along with its sportier bumpers, door sills and model denoting decals, the R-Style’s additions to the Executive comprise rain sense wipers, and electric tailgate, panoramic sunroof, rear passenger curtain airbags, a wireless smartphone charger and ambient lightning.

Auto High Beam Assist LED headlights, type-C USB ports, Hill Descent Control and a 360-degree surround-view camera system rounds the R-Style off.

Offering between 341-litres to 1 271-litres of boot space, all GS3 Emzoom models are fitted with a drive mode selector incorporating three settings; Eco, Comfort and Sport.

Emkoo

Showcased weeks after the Emzoom’s reveal, the Emkoo utilises the same drivetrain, but in a line-up spanning two models; Executive and Executive Plus, with boot space rated at 420-litres without the rear seats lowered.

GAC slaps new price on Emkoo
Emkoo’s rear facia design has often been described as a combination of the Volvo XC60, the second generation Ford Focus and the Saab 9-3 SportCombi. Image: GAC

Spec-wise, both come standard with type-A and type-C USB ports, a seven-inch digital instrument cluster and 10.1-inch infotainment system with Apple CarPlay only, push-button start and keyless entry, plus:

  • panoramic sunroof;
  • automatic air-conditioning with rear vents;
  • six-speaker dts sound system;
  • leatherette electric front seats;
  • folding electric mirrors;
  • rain sense wipers.

Taking care of safety are six airbags, Automatic Emergency Braking, Adaptive Cruise Control, Lane Departure Warning, Forward Collision Warning, Traffic Sign Recognition, Traffic Jam Assist, Lane Keep Assist and a 360-degree surround-view camera system.

GAC slaps new price on Emkoo
Specification is typical Chinese vehicle high across both trim grades. Image: GAC

While both also receive the drive mode selector with the same settings as the GS3 Emzoom, the flagship Emkoo Executive Plus gains an electric tailgate, a wireless smartphone charger, heated and ventilated front seats, ambient lighting and Park Assist.

Also standard is Park Assist, Hill Descent Control, Lane Change Assist, Blind Spot Monitoring, Rear Cross Traffic Alert with Automatic Braking, and 19-inch alloy wheels in place of the Executive’s 18-inches.

Price

Included with each model’s price tag is a five-year/150 000 km warranty as well as a five-year/100 000 km service plan.

  • GS3 Emzoom 1.5T Comfort DCT – R419 900
  • GS3 Emzoom 1.5T Executive DCT – R439 900
  • GS3 Emzoom 1.5T R-Style DCT – R489 900
  • Emkoo 1.5 T-GDI Executive DCT – R519 900
  • Emkoo 1.5 T-GDI Executive Plus DCT – R559 900

NOW READ: GAC Emkoo throws surprise spanner in Chinese vehicle works

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