“General Tire has a great reputation in South Africa, having started producing tyres locally in 1949, and consistently off ering contemporary, extremely competitive and well-priced products over the past 66 years,” says Niel Langner, marketing manager for Continental Tyre SA.
“With the launch of the Altimax Comfort and Altimax Sport, we’re re-introducing the General Tire brand to the high-volume passenger car category. Both products off er segment-defi ning new technologies, matched to outstanding performance, braking and low rolling resistance,” Langner says.
General Tire now off ers two exciting new tyre ranges . The Altimax range was developed based on stringent European demands and standards, and delivers superlative braking and handling performance, combined with low rolling resistance in the interests of improved fuel efficiency.
With its high-performance orientation, the all-new Altimax Sport has been designed to be a top contender in handling and performance, employing the most advanced technologies t. Developed to suit a wide range of high-performance cars, the Altimax Sport incorporates a modern silica tread compound that bridges the gap between the dichotomy of grip and wet weather performance on the one hand, and the competing requirements of low rolling resistance and reduced fuel consumption on the other.
The Altimax Comfort is designed for compact and medium
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