First look at Volvo’s new SUV

Starting now, Volvo will systematically disclose the many new interior features of the car through images, films and information that will be shared across all media platforms.

Over the next few months, Volvo’s inside-out launch approach will methodically reveal all the detail on the vehicle and will culminate in the full global reveal of the XC90 in August this year, finally showing off its stunning exterior.

This is a completely new launch approach that allows Volvo to share all the detail, technology and pure Swedish craftsmanship – details that often get lost in the bigger picture of an all-new car reveal – in the run-up to the official launch of the XC90. A series of reveal events kicks off after August and into 2015, when the Volvo XC90 goes into production.

The original Volvo XC90 was launched in 2002, and it revolutionised the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon. As will be made clear in the coming months, the Volvo XC90 will also be a transformational vehicle in its market segment.

The introduction of the XC90 was a turning point for the brand in South Africa. The Volvo XC90 took SA’s competitive SUV market by storm and became a firm favourite due to its capability, safety, space and design.

The new XC90 is set to make an even bigger impact in the local SUV segment.