Audi ups their styling game

In 1996, it established itself at Audi’s Neckarsulm production facility as the manufacturer of Audi’s high-performance models, however it is still responsible for Audi exclusive.

Audi South Africa is proud to announce the launch of Audi exclusive, providing customers with levels of customisation unmatched in the local premium vehicle market. Customers have a choice of pre-configured packages, or to individualise their vehicle in any way possible.

For customers who want to express their own particular bespoke individuality, quattro GmbH offers an exceptionally multifaceted range of choices. Be it paintwork, leather or trim; bodywork, wheels or interior – when it comes to the individualisation of cars, Audi exclusive offers the greatest selection in field.

For the exterior, Audi exclusive offers a choice of over 170 exclusive shades, including matte finishes. Customers can also get their very own colour that isn’t part of the 170 shades mixed especially for them. The only condition being that Audi needs to be able to produce it according to its strict quality, safety and sustainability guidelines.

These also include the Offroad packages for the Audi Q3 and Q5. Customers can order exterior paintwork in a colour entirely of their choosing that is then mixed specifically for them. For the Audi R8 and other models, there are also a number of matte paint finishes available for a spectacular visual effect. The range of alloy wheels is growing continually and extends all the way to 21-inch wheels for selected models.

The interior program consists of 16 interior colours, two leather qualities, and nine carpet tones. Almost every one of the seats can be individually configured and accentuated with contrasting stitching. There is also a free choice of leather colour. For the larger models, the Audi exclusive program offers a range of fine finishes for the headliner and dashboard; features available for the A8 flagship include a cooler-box, folding tray table and gimbal-mounted reading lights in the rear.

The leather parts requires that only straight seams, such as the diamond pattern on the centre panels, are sewn using partly or fully automatic machines. All curved seams are sewn by hand. Experienced craftsmen apply a keen eye and sure hand with the aid of industrial sewing machines equipped with special needles.

Audi exclusive extends across all model ranges from the Audi A1 to the R8. It includes the following pre-developed starter packages:

Audi exclusive Black focuses on exterior enhancements only, Audi has designed this package to make Audi exclusive as accessible as possible. As the most cost-effective option, it includes the ‘Black’ styling package.

The Audi exclusive Line takes it up a notch. The mid-level offer for Audi exclusive offers interior enhancements with special leather upholstery in a choice of colours.

Audi exclusive Open is a package especially for the cabriolet versions of the Audi A5, S5, RS 5 and R8 Spyder. Open gives customers unrestricted colour choice for the vehicle’s interior.

Audi exclusive Bespoke gives customers free reign with a nearly limitless palette of colours and designs, including the choice of Fine Nappa or Valcona leather.