Fiat Chrysler Automobiles (FCA) will be opening the brand’s first Pop-up store featuring the company’s full line of products this month.
The Pop-up store will be erected by Arnold Chatz Cars, a franchise of FCA, at Johannesburg’s Clearwater Mall in the West Rand and will be supported by FCA South Africa head office.
The idea behind the store is to bring the brand’s vehicles to the customers, offering a convenient and hassle-free way to shop for a new car. Arnold Chatz Cars’ sales staff will be on hand to assist with all queries, and test drives will also be facilitated during this period.
Among the vehicles on display during the course of the month from the Abarth, Alfa Romeo, Fiat and Jeep products will be the recently launched all-new Alfa Romeo Stelvio, the brand’s first entry into the burgeoning SUV segment, as well as the Alfa Romeo Giulia, nominated as a finalist in the WesBank South African Car of the Year contest taking place in early 2018, and winner of Motor Trend’s 2018 Car of the Year contest in the USA.
Fiat Chrysler Automobiles are planning further Pop-up stores based on the success of this inaugural placement, furthering the brand’s commitment to the South African automotive market and the country as a whole.