Haute Cabriere is the winemaker to watch this season. While maintaining the airs and graces of creating a high-end product, it has wiggled its way into the consciousness of the Instagram-obsessed and SnapScan-devout generation.
After launching Pierre Jourdan Pops last month, Haute Cabriere dominated social media feeds with snaps of the frozen treats proudly held in the well-manicured hands of millennials. The popularity of the pops is impressive, considering they’re not available at any old corner store. But it’s the two MCCs that inspired the pops that are also a hot commodity as temperatures rise.
Shrewd marketing, coupled with good quality and a fair price, are setting Pierre Jourdan Brut and Pierre Jourdan Belle Rose apart from their competition. This MCC duo doesn’t just roll with the punches, it doles them out.
The Brut is a classic MCC with a Pinot Noir and Chardonnay blend. It’s an easy and familiar sip, but with all the pop and fizz of the best. Bell Rose, on the other hand, is the Pinot Noir MCC of your dreams – light and crisp. That Pierre Jourdan created such an Instagrammable product counts in its favour. So go ahead, start snapping and sipping.