What is the most popular smartphone brand in SA?
And the most popular brand is...
Samsung has won the title hands down this year. They received 40% of the votes for being the best smartphone brand for 2017. This is according to the South Africa Mobile Report for 2017.
This report was performed between the period of November 2016 to January 2017.
According to the report, which conducted various surveys among 4 993 South African mobile internet users, the stats prove Samsung is a tough brand to compete with.
Here are the findings…
When it comes to best smartphone brands, Samsung is sitting pretty at 40% of all users.
Apple surprisingly only makes up a measly 10%, with Huawei following with 9% and the rest trailing behind.
But what about cellphone networks?
Vodacom is still streets ahead at 53% of all users.
MTN is next, with 30% of all users and then Cell C on 12%, Telkom is at 4% and other providers sit at 2%, respectively.
Popular reasons for using your smartphone
These are the most popular activities people use their phones for:
- Making calls – 59%
- Receiving calls – 44%
- Accessing the internet – 40%
- Accessing applications – 21%
- Sending and receiving SMSes – 15%
- Sending ‘Please Call Me’ Messages – 3%
Other interesting results from the report
Did you know…
- 83% of smartphone users communicate with people via WhatsApp, with 51% of users still making use of SMSes;
- 63% of users are on contract packages with various network providers, with only 37% of users still on prepaid;
- People are still finding it difficult to complete online sales, as 48% of people prefer to NOT make online purchases using a mobile phone;
- The bed is becoming one of the most common places people are using their smartphone. According to the survey, 44% of people check their phones while they are in bed;
- As of 2016, more than 70% of the South African population browsed the web on mobile. This surely means South Africa’s digital divide is slowly shrinking. More and more people are able to access mobile devices, including smartphones.
In other news…
According to the Mobile Economy 2017, sub-Saharan Africa accounts for nearly a tenth of the global mobile subscriber base. This region is expected to grow faster than any other place in the world when it comes to mobile subscription in the next five years.
Mobile Economy 2017 highlights the importance and impact that mobile devices have on a community, and essentially the world.
By 2020, 60% of the world will have access to mobile broadband. This will create global digital inclusion among members of society. In turn, this will increase employment by providing people with the resources to be able to access the internet at a click of a button.
Not only will mobile broadband become more accessible, but by 2020 there will be more than 498 million smartphones worldwide!
In just a few years, there will be a whole new world out there for people who previously were not given the opportunity to have access to smartphones and the World Wide Web.
It’s up to us to make use of the resources we have available to us – if our mobile network provider hasn’t taken all our data…
