DStv has announced that it will be expanding its enterprise deal with music-streaming app JOOX – meaning that the deal will now include DStv’s entire subscriber base.
Additionally, each household’s account will cater to up to four family members.
According to JOOX, that means that a potential 32 million South Africans will now have access to JOOX VIP.
“The VIP subscription is an ad-free experience of the extensive JOOX music and entertainment library, and includes front row seats to the app’s innovative live concerts that have included big-name artists such as Cassper Nyovest, Kwesta, and the Parlotones (upcoming this Sunday, 28th June at 6pm).”
“At a time when the South African economy makes headlong way into a Covid-induced downturn, partnerships like these provide value for the entertainment industry’s consumers, as well as those working in it directly. South African artists – who suffered from increases of instances of piracy during lockdown – find some needed respite with this apt, legal alternative now available to a massive portion of the local music-listening public,” said Joox in a statement.
JOOX is available for download on iOS and Android.