The official countdown to a musical experience in local hip-hop has started in earnest.
The 2019 Castle Lite Unlocks two-day experience is scheduled for Monday and Tuesday at the Ticketpro Dome in Johannesburg.
In its seventh year, the event has evolved from previous years into a two-day, fully immersive hip-hop cultural experience, which comes to life through music, fashion, conversation and art.
Castle Lite brand director Silke Bucker said: “As the brand has progressed, hip-hop in Africa has also grown to a space where international artists are looking to Africa for inspiration; a space where our artists are setting the trends and driving the global hip-hop sound and message.
We ain’t done! Day 2 of #castleliteunlocks seals the deal with unforgettable performances by @Nasty_CSA @rikyrickworld @Rouge_Rapper @TylaYaweh & @PostMalone. Btw, we got limited general tickets available for Day 2: https://t.co/wuw6gDSav2 pic.twitter.com/eK50OD7ErF
— CastleLiteSA (@castlelitesa) June 13, 2019
“Castle Lite Unlocks is the biggest property we own as a brand – this is not just because of the artists we unlock every year, but also because of the innovation we bring to life within this space year after year.”
Day one of the experience is dedicated to hip-hop as a cultural movement and will feature street culture, master classes, inspiring Cold Table Convos and street fashion.
Holding down the fort on the music front will be SA’s top-rated hip-hop stars AKA, Shane Eagle, Cassper Nyovest, Boity, J Molley, Nadia Nakai and Moozlie. Plus, multiplatinum-selling US rapper Meek Mill will close off day one.
Representing the fashion and art scene will be Nardstar, who is known for her graffiti art, and Galxboy founder Thatiso Dube, who collaborated with Castle Lite to produce limited edition merchandise.
Day two will be all about the music as South Africa’s own trailblazers take to the stage.