Cassper didn’t fill up FNB stadium, but here are 6 reasons it was still a success
A few months ago, the rapper had neither sponsorship nor funding for the event, and it almost seemed as if it would never happen.
Cassper Nyovest’s Fill Up FNB Stadium concert: SOURCE: Twitter.
Last night, rapper Cassper Nyovest followed up #FillUpOrlandoStadium with a brave attempt to Fill Up FNB Stadium.
He has stunned us before by filling up The Dome, escalating it to Orlando Stadium, and now FNB, one of the biggest arenas on the continent, which was always going to be a tough challenge.
In the lead up to the event, the rapper admitted he was struggling to find sponsorship, but he still wouldn’t back down. A few weeks ago though, Standard Bank came through, and he had a bit of a leg up.
While he didn’t exactly fill FNB stadium to capacity – with a target of 75 000, and managing to sell about 68 000 tickets – here is why Cassper’s Fill up FNB Stadium was still a huge success.
- The stage design was incredible
The fans who were there were in awe of the stage design. The pictures on social media are enough to see why though. The two giant lion figures on either side of the stage were Cassper Nyovest making good on his promise to really bring Mufasa to the crowds.
King @CassperNyovest making history, showing South Africans we can never dream too big, we can achieve anything and that hard work pays off.
Congratulations! 🙏👑 #FillUpFBNStadium #FillUpFNBStadium pic.twitter.com/mj9Yj3KdzH
— Ulrich Janse van Vuuren (@UlrichJvV) December 2, 2017
@CassperNyovest what you have done is bigger than filling up the stadium. You have changed people's life, through your goal. God bless you King. #FillUpFNBStadium pic.twitter.com/5uDWdT8M6a
— Qaba Mgazi (@presidentqaba) December 3, 2017
- A victory for local hip-hop
It was a triumph for South African hip-hop. No rapper or rap group has gathered such a huge number of concertgoers before.
- He has tripled his numbers from the first Fill Up campaign
When Cassper filled up The Dome in 2015, it blew us away. Three years later, and he’s getting three times that number in one night. It is also an improvement by about 26 000 from last year’s Fill Up Orlando Stadium concert.
- Cassper got Standard Bank to sponsor an FNB stadium event
FNB would not sponsor Cassper Nyovest, so Standard Bank stepped in. That’s remarkable because Standard Bank did this regardless of the branding of a competitor, FNB, all over the official event name and name of the venue.
- Cassper’s thirst-trapping campaign
Over the week before the big event, Cassper began a steady rollout of visuals to promote the Fill Up FNB concert. In all the photos, he showed off his body, and he’s clearly been working hard at the gym. He truly filled the hearts of anyone who can appreciate a sexy man in the Batswana traditional attire.
- Everyone was rooting for him
A PICTURE SAYS A THOUSAND WORDS ❤️ #FillUpFNBStadium pic.twitter.com/aev71cgoWn
— MR MAKHADO (@rikyrickworld) December 2, 2017
From fans to celebrities and big brands, everyone wanted Refiloe to win. Fellow celebrities went on Twitter to congratulate the rapper and show pride in his work. These include Riky Rick, Nadia Nakai, Boity Thulo, Hulisani Ravele, and government officials such as Arts and Culture Minister Nathi Mthethwa and Police Minister Fikile Mbalula.
Well done, Cassper!
History was made!!! Soccer city stadium was filled!!! 68000 tickets sold!!! Thank you!!! I love you!!!! God is good all the time!!! #FillUpFnbStadium pic.twitter.com/BC9k9MX8JN
— Don Billiato (@casspernyovest) December 2, 2017
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