Pharrell Williams partners with Woolworths

Williams takes on the role of Style Director in a ground-breaking collaboration across a series of sustainability-focused projects. Williams will also perform in South Africa in September – but you’ll have to be a rewards card holder to get a ticket.
“We’re on a mission to change the world,” Williams said in a statement.

“To make a difference wherever we can. Earlier this year at Davos, we announced the launch of ‘Harmonising Humanity’. To call together everyone around the world who believes that a better tomorrow is possible when we all do our part. For those who believe in clean lakes, rivers and oceans – who care where their products come from – and who are giving to make sure every kid gets the best shot at a great education. This is very near to my heart.

“We want to bring together everyone who cares about making a difference. Like Woolworths. They are a global blueprint for how good businesses should do good business. Today, we are announcing a new collaboration. To work together to uplift education in South Africa. For food farming that goes easy on the planet. And to create fashion that is not just cool, but also sustainable. So, join me and Woolworths on this journey to make a difference. South Africa, are you with us?”

There are four ways for customers to show their support:

CREATE WITH US – Sustainable T-shirt Design Competition

Woolies has collaborated with Bionic Yarn, a company that creates fabric out of recycled plastic waste, to create a range of limited edition, sustainable T-shirts. Design students are invited to create and submit designs for these T-shirts that celebrate sustainability. Williams will select his favourite designs and these will be produced and sold in stores across the country. Winners will each receive R25 000 in prize money. 

GIVE WITH US – Raising over R100 million for education

Williams and MySchool will be calling on customers to help raise R100 million for schools in need across South Africa through swiping their MySchool MyVillage MyPlanet cards. The more you swipe, the more you donate – the more you make a difference to schools around the country. 

SING WITH US – Share the stage with Pharrell

School singing groups are invited to practice their songs and get ready to compete to win the once-in-a-lifetime opportunity to perform live alongside Williams in front of the whole country during his MySchool concert tour in South Africa. Entrants will be shortlisted and chosen personally by Williams to appear alongside him on stage in September as part of an exclusive concert for WRewards Members only.

WIN WITH US – See Williams live at a private concert

If you’re not a Woolies’ WRewards or MySchool cardholder, now is the time to sign up. Members stand the chance to win a ticket to an exclusive, one-night-only private Williams concert, exclusively for members. The only way to get a ticket to this one-night-only event is to be a Woolies WRewards/MySchool/Credit cardholder. 

Visit woolworths.co.za/areyouwithus for more information.