AKA has confirmed our suspicions that his so-called breakup with girlfriend Bonang Matheba was a PR stunt. He said the idea originally came when he was watching the Grammys and thought he should release the song on Valentine’s Day, but then thought to do something unpredictable and anti-Valentine’s Day.
After been given the release date on Tuesday, he figured he had to come up with a strategy to keep his name in the news through the weekend for his song to get the publicity he wanted.
So, on Friday, he decided to lie to his followers and tell them he had broken up with his girlfriend, news that left his fans heartbroken. “We planned all the tweets from Friday up until the gift on Monday, and eventually the release,” he told The Plug.
Bonang’s initial response? “She loved it. She’s a visionary, just like me. I told her to trust me, and she did,” he said.
The stunt was a calculated risk, as it could have damaged Bonang’s Revlon contract, which is based on love. Anyway, he said they enjoyed the tweets that followed. “It’s exciting watching a plan come together.”
Even Bonang’s former best friend, Somizi Mhlongo, was not convinced the break up was real. He shared his thoughts with fans on Instagram.